You can configure cookie consent models for each category of cookie you set up in your CMP. Consent models are configured per Geolocation Rule. For more information, see Configuring Geolocation Rules.
For more information on categorizing cookies, see Managing and Categorizing Cookies and SDKs.
Consent Models
There are five cookie consent models:
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Notice Only
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Opt-out
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Opt-in
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Implied Consent
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Always Inactive
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Custom
The Strictly Necessary Exemption
Cookies which are deemed Strictly Necessary to the functionality of the website are exempted from the consent requirements in the EU. Cookies categorized as Strictly Necessary are automatically treated as Always Active in all consent models.
If you select Notice Only as the default consent model, all cookie categories will be set to Always Active and cannot be disabled by website visitors. A banner informing the visitor that the website uses cookies will be displayed on the landing page of the website.
If you select Opt-out, all cookie categories (besides Strictly Necessary) will be set to Active. These cookies will be automatically enabled when the visitor lands on the website. The website visitor can disable the non-Strictly Necessary cookies in the preference center.
If you select Opt-in, all cookie categories (besides Strictly Necessary) will be set to Inactive. These cookies will not be set on the visitor's device unless they are enabled in the preference center.
If you select Implied Consent, all cookie categories (besides Strictly Necessary) will be set to Inactive Landing Page. These cookies are not set until the website visitor clicks the OK button on the cookie banner or continues browsing the website. The website visitor can disable cookie categories in the preference center.
If you select Always Inactive as the default consent model, all cookie categories will set to Inactive and cannot be enabled by website visitors. A banner informing the visitor that the website uses cookies will be displayed on the landing page of the website.
If you select this option, you can set a different default status for each category of cookie on your site. You can customize the consent model to suit your organization's needs and can set the Do Not Track status for each category of cookie.